A Simple Communication Problem

The management team was unable to have a productive discussion.  They kept going in circles because they were using words such as “strategy” and “tactic,” “goal,” and “objective” interchangeably.  Identifying this as a barrier to meaningful discussion and an impediment to planning, I provided working definitions they could agree on and use.

 

The CEO said, “My definitions of goal and objective are the opposite of those.”

 

“That’s fine,” I said, “let’s use your definitions – the important thing is for everyone to have the same working definitions of those words, otherwise you’re not communicating.”

 

Successful planning depends on simple agreements, not just formulating a competitive strategy.  Be clear and specific on such things as working definitions, which planning process to use, and especially what success will look like.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s