Many leaders are simply not good at communicating their business strategy to the people who will execute it. That can be fixed with good coaching. But when your senior managers and middle managers don’t communicate the strategy, you’ve got a serious problem.
The top leader plays the most important part in setting direction and articulating the strategy to the organization. But it must be effectively communicated throughout the organization by managers who can apply it local challenges.
Many managers are like black holes: they suck in all information and it never comes out again. One of the problems is that they do not understand, or value, their roles and the responsibilities that come with managing people. Peter Drucker wrote that when you need to improve organizational communication, don’t work on the pumping station, work on the pipes. A lack of effective communication is a clear indication that the management development needs improvement.