The chief financial officer and I were discussing our objectives and moving ahead with coaching when she stopped, leaned forward, and said, “I know what I need to do, I’m just not doing it.”
Of course, one of the most important parts of coaching is to give visibility on blind spots: How an executive is seen by others and the behavioral changes that would dramatically improve effectiveness. But the CFO’s point was also good one–executives often know what they need to do, but in the midst of day-to-day demands they just don’t do it, reverting instead to old behaviors and routines. A key benefit of coaching is to improve performance and perceptions by helping to ingrain new behaviors. It’s a major reason why already successful executives seek out coaching: To get better and better at what they do. If you’re like the CFO, and know what you need to do, but just aren’t doing it, chances are you’ll continue not doing it unless you make a change. Consider coaching.
Bob Legge works with companies to improve individual and organizational performance. His clients have included Fortune 500 companies, mid-size companies, non-profits, education and government. To find out more, contact Bob at email@example.com or call him at (585) 305-7853. Bob’s website is http://www.boblegge.com.