Need a faster organization? Think internet, not machine.

The internet and the speed of business is changing how companies manage functions and people. the idea that an organization is like a machine where the parts can be optimized and monitored separately creates competing silos and is simply not fast enough in today’s world.

For example, a consumer products company I know must streamline their new product development process to get more products out, faster. Defining steps and roles for every action looked good on paper, but has bogged-down the entire process.

Contrast that with two other organizations I’m familiar with: A national research lab and a Shanghai-based architecture team. Each one is able to achieve much higher performance by working as somewhat loose teams having a clear goal, but where individuals make decisions on-the-fly. Instead of the machine model, it’s the kind of distributed processing typified by the internet.

How fast is your organization?

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