The ability to envision your company’s future is important to formulating business strategy. Yogi Berra said, “If you don’t know where you’re going, you’ll end up someplace else.”
It’s also important for employee engagement. Employees want to know two things about their organizations:
- First, that their leadership is clear about where the organization is going and how it will get there,
- Second, that their work is an important part of the strategy — that each employee plays a part in achieving that future vision.
So, if you want your people to exercise all their discretionary efforts, one of the best things you can do is to give them something to believe in — a compelling vision and a leadership team that clearly knows what they want to accomplish and how they plan to get there.
This isn’t just leadership, it’s also internal marketing.