What to do with a weak change sponsor

Successful organization change requires a number of factors.  Perhaps the most important is sponsorship — the clear and continual reinforcement of the change message by the top leader, and all other leaders throughout the organization.  No matter how supportive people at lower levels are in the change, if the leaders aren’t legitimizing and reinforcing the change with strong sponsorship, the chances of the change failing are high.

So what can you do if a change sponsor isn’t demonstrating strong sponsorship?  There are three choices:  Teach the sponsor to be effective, replace the sponsor, or get ready for the change to fail.

© Copyright 2016  Bob Legge


Bob Legge provides organizations with the ability to exceed their most ambitious goals.  I work with leaders of Fortune 500 companies, small and mid-size companies, nonprofits, education, and government. Together, we drive strategy, lead successful change, develop high performance cultures, improve individual and organizational performance, and produce faster, sustainable growth and value.  Contact him at  bob.legge@leggecompany.com

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