When planning any sort of culture change, be aware that culture change often has an impact on customers and vendors. This is particularly true when making a strategic change in the business such as making an acquisition or making changes to get on a new growth curve. Develop a compelling message for those outside your organization, one that fully reinforces what you are doing inside the organization.
For example, several companies I am currently working with are narrowing their strategies to be more distinctive, and to strongly focus their resources (and take full competitive advantage) of what needs to drive their businesses forward. In every case, these changes in strategy also creates new demands on vendors and increased benefits for their customers. The need for good messaging goes well beyond employee focus to include vendors and customers.
© Copyright 2016 Bob Legge
Bob Legge provides organizations with the ability to exceed their most ambitious goals. I work with leaders of Fortune 500 companies, small and mid-size companies, nonprofits, education, and government. Together, we drive strategy, lead successful change, develop high performance cultures, improve individual and organizational performance, and produce faster, sustainable growth and value. Contact him at email@example.com