What’s Your Niche?

To grow your business and improve profits stop thinking of your company as one of many competitors in a broad market, and define a narrower market niche to focus on. Pick a niche that you can dominate as one of the top competitors. Panera has done this using technology to provide choice and rapid response with good food. Sydor Optics has done this by concentrating on flat optics. Burton Snowboards have achieved a dominant position in their niche.

Choose a niche – one you can dominate. What is your niche?

Copyright 2017 Bob Legge
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Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: bob.legge@leggecompany.com.

Operating at the CEO Level

The CEO has the responsibility to think strategically about the company and its business. This is a two-fold challenge: The first part is to extricate yourself from day-to-day tactics, problems and tasks. This is often a difficult challenge for CEOs. The second part is to learn how to think strategically about your company. This includes its position in the market, what makes it distinctive, what the business must focus on, and equally as important, what it must not be doing.

This is what’s meant by ‘working on the business, instead of in the business.’

Many CEOs I’ve worked with find this a real challenge because they are used to solving problems, fire-fighting, and being the person with all the answers. But to be a CEO, you must stop doing those things and operate at the level of a CEO.

Are you fully operating at the level your position calls for? If not, what would it take for you to get there?

Copyright 2017 Bob Legge
___________________________
Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: bob.legge@leggecompany.com.

Why You Need to “Think Different”

Exactly 20 years ago, Apple came up with a “Think Different” marketing theme. In part it was a rejoinder to IBM’s “Think,” but it resonated widely with businesses. It’s still a poignant message for CEOs. To take your business to the next level, you need to think differently about it. Change the way you look at your business, develop a new mindset. You cannot get to the next level by thinking the same way and doing the same things.

Examples:
• From making products to fabricating assemblies
• From local distribution to regional, national, and international
• From producing products to offering high-value services
• From a product to a product line, to multiple product lines to ‘category killers’
• And from storefront to online retailing

Think not just bigger, but broader. To do this, you must let go of ‘today’ and let your mind explore into future possibilities. This is what strategy is all about. It is also the work of the CEO, and it must be the work of the CEO because only you have the responsibility to make these decisions, no matter how many others are involved.

In what ways are you thinking differently about your business?

Copyright 2017 Bob Legge
___________________________
Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: bob.legge@leggecompany.com.