What’s Your Niche?

To grow your business and improve profits stop thinking of your company as one of many competitors in a broad market, and define a narrower market niche to focus on. Pick a niche that you can dominate as one of the top competitors. Panera has done this using technology to provide choice and rapid response with good food. Sydor Optics has done this by concentrating on flat optics. Burton Snowboards have achieved a dominant position in their niche.

Choose a niche – one you can dominate. What is your niche?

Copyright 2017 Bob Legge
Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: bob.legge@leggecompany.com.

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