If you want exponential growth, you need to have a very clear picture of the business you want to have in the future: What will you be providing? Who will be the customers? How big will the company be? What will be your role? It’s called ‘having a vision.’ It’s not enough to be obsessed with more revenue, fewer problems and more profits. That’s being stuck in the day-to-day. You must think bigger.
Some leaders don’t have such a vision, and that’s a problem. But it’s nearly as bad when the leader does have a vision, but only shares it with key people and the vision never gets communicated to people who sell to customers, make the products, deliver the services, and make things happen on the frontline. If they don’t know where you want to take your company, how can they help make it happen?
If you want growth, you must have a vision, and you also do three other things: First, articulate it simply. Second, communicate throughout your organization as well as to your board, investors, customers, vendors, and any other key stakeholders. Get everyone on the same page. Third, reinforce it with rewards for your people.
This is not as easy as it may sound, particularly for your own business. It can be extremely helpful to have an advisor who can work with you to develop the vision and make it simple and effective.
How clearly have you developed and communicated your vision?
Copyright 2017 Bob Legge
Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: firstname.lastname@example.org.