Business strategy is all about having a distinctive position in your market, and making that distinctiveness sustainable.
A distinctiveness that can be easily replicated is not a good strategy. Companies build sustainable strategies by bundling organizational competencies around their distinctiveness. K-Mart tried hard to copy what WalMart does and several airlines have tried and failed to replicate Southwest Airlines’ success. It’s not that the strategies are difficult, but implementing and executing those strategies requires alignment of organizational capabilities, people skills, culture, workflows and the way they manage people and use technology.
In short, a sustainable strategy is reflected in the entire way the company does business, not just product or service offerings. A key competitive advantage is how well a company performs as a whole – and that can be exceedingly difficult to copy, and very profitable.
How are you making your strategy and its execution sustainable and difficult to replicate?
Copyright 2017 Bob Legge
Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: firstname.lastname@example.org.