Corporate culture is in the news due to the likes of Wells Fargo, Uber, and the Harvey Weinstein Company. CEOs, through their own behavior, set the values and the standards of an organization. It generally matters very little what the CEO says in speeches or what values are posted in the lobby. What really matters is how the CEO acts, and how senior managers act.
Here’s a rule of thumb: If you want to understand the values of an organization, look at what it takes to get promoted.
Corporate culture is real. It has a powerful affect on people. You need to be concerned about how your corporate culture informs your employees’ behavior. A strong culture can be a source of competitive advantage. A weak culture usually causes problems.
What are you doing to build and reinforce a strong, positive culture in your business?
Copyright 2017 Bob Legge
Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: firstname.lastname@example.org.