The First Key to Exponential Growth

If you want exponential growth, you need to have a very clear picture of the business you want to have in the future: What will you be providing? Who will be the customers? How big will the company be? What will be your role? It’s called ‘having a vision.’ It’s not enough to be obsessed with more revenue, fewer problems and more profits. That’s being stuck in the day-to-day. You must think bigger.

Some leaders don’t have such a vision, and that’s a problem. But it’s nearly as bad when the leader does have a vision, but only shares it with key people and the vision never gets communicated to people who sell to customers, make the products, deliver the services, and make things happen on the frontline. If they don’t know where you want to take your company, how can they help make it happen?

If you want growth, you must have a vision, and you also do three other things: First, articulate it simply. Second, communicate throughout your organization as well as to your board, investors, customers, vendors, and any other key stakeholders. Get everyone on the same page. Third, reinforce it with rewards for your people.

This is not as easy as it may sound, particularly for your own business. It can be extremely helpful to have an advisor who can work with you to develop the vision and make it simple and effective.

How clearly have you developed and communicated your vision?

Copyright 2017 Bob Legge
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Bob Legge has an unmatched ability to help clients achieve competitive advantage, leaving competitors in their dust. He has worked with companies across industries and geographies to align critical elements, dominate their markets, and achieve dramatic results, such as 600% revenue increase in three years. Personally, he enjoys sailing where both his strategic abilities and tactical skills help him see interesting places while having a fabulous time with friends and family.
Contact him at: bob.legge@leggecompany.com.

 

How to Spark Real, Dedicated Innovation

A strategic vision is, by far, the least appreciated element of strategy, yet it has the power to focus the strategy, energize innovation, and mobilize an entire organization.  There are lots of current examples (think Apple and Tesla) but here’s a compelling vision from 1903:

“I will build a motor car for the multitude. It shall be large enough for the family, but small enough for the unskilled individual to operate easily and care for, and it shall be light in weight and it may be economical in maintenance. It will be built of honest materials, by the best workmen that money can hire, after the simplest designs that modern engineering can devise. But it shall be so low in price that the man of moderate means may own one and enjoy with his family the blessings of happy hours spent in God’s great open spaces.” (Henry Ford, 1903)

That vision drove enormous innovation through development of moving assembly lines, standardized parts on an gigantic scale, and it revolutionized transportation, travel, and overall societal productivity.

What’s your vision for your company?

How to Create a Compelling Strategic Vision

An important leadership task is to create a strategic vision that is compelling and engaging. This is enormously important to building accountability and a culture where all employees own the strategy.

See all my videos at my YouTube Channel:  http://bit.ly/1mGfyUY

Bob Legge works with companies to improve individual and organizational performance. His clients have included Fortune 500 companies, mid-size companies, non-profits, education and government. To find out more, contact Bob at boblegge@boblegge.com or call him at (585) 305-7853. Bob’s website is www.boblegge.com.

Navigating Corporate Strategy: Start Your Strategy at the End

Business strategy begins with mission and vision–the destination. The strategy, and how you implement it, depend on knowing where you are going and what you want to accomplish. A very clear idea of what the organization will be in the future including such items as market position, competitive advantage, competencies, size, and key talent required are important. The best companies create a vivid vision. The also-rans settle for a vague one-sentence vision that says they’ll be the best in their industry, but provides no clarity on what that means. Being clear on the destination, whether in business or in sailing is a key element of strategy. This video compares setting a destination in both business strategy and in sailing strategy.

See all eight segments of Navigating Corporate Strategy at my YouTube Channel:  http://bit.ly/1mGfyUY

Bob Legge works with companies to improve individual and organizational performance. His clients have included Fortune 500 companies, mid-size companies, non-profits, education and government. To find out more, contact Bob at boblegge@boblegge.com or call him at (585) 305-7853. Bob’s website is www.boblegge.com.

Vision and Accountability

Vision and Accountability

The qualities of outstanding leaders, those respected by the people they lead, have been detailed by thought-leaders over and over through the years.  What Drucker, Collins, Wheatley, Pink, and I all agree on is that effective leaders demonstrate integrity, the talent to simultaneously encourage and challenge people, and the ability to provide clear direction and vision.  Today, the pressure to deliver results is causing managers at all levels to resort to using fear and control.  While these may drive short-term results, they destroy motivation and the capacity of organizations.  At times like these, it is even more important to reestablish effective leadership and to replace fear and control with vision and accountability.

 

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Watch my brief video, How to Create a Compelling Visionhttp://youtu.be/nWWQHJ8L-AA

 

© Bob Legge 2013  All rights reserved

Bob Legge is the Strategic Edge providing organizations with the ability to achieve their most audacious goals.  His clients have included Fortune 500 companies, mid-size companies, non-profits, education and government. To find out more, contact Bob at boblegge@boblegge.com or call him at (585) 305-7853.